Wednesday, March 30, 2011

today : I have a first world problem or two

I was reading the other day about 'First World Problems'. If it isn't a phrase dreamt up by Douglas Coupland then it should be.

For the uninitiated, the first world problem is a topic of complaint by someone so used to having not to worry or grow angry and frustrated about the fundamentals of life, that the trivial - stuff that can only be a fleeting and pretty-much meaningless annoyance - becomes worthy of these emotions.

Example from my own life: Asda didn't have any pimento stuffed olives so I had to buy plain pitted olives instead. Three aisles later, they kept their Papua New Guinea Free Trade Premium Instant Coffee on offer at 2 jars for a fiver, but also had Nescafe Alta Rica on offer at £2 per jar. The very definition of 'the horns of a dilemma, I think you'll agree.

Or today's thought: do I fill up at this Shell Station and get some Shell points, or do I drive a little way to fill up at Morrison's and get some Morrison's points? Which points are worth more?

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